B2B Inbound Marketing Manager

We’re looking for an experienced and driven B2B Inbound Marketing Manager (as Consultant/Project-Based employee) to promote our Company’s brand and services. In this role, you will be in charge of developing and executing marketing campaigns.

Roles and Responsibilities:

  • Help produce valuable and engaging content for our marketing platforms (LinkedIn, Google Ads, etc.) that will help attract and convert target audience.
  • Plan and lead the execution of marketing campaigns from start to finish.
  • Analyze customer insights, trends in payment technology, market analysis provided by our Subject Matter Experts. 
  • Knowledgeable in B2B marketing best practices to build successful strategies.
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and strategies.
  • Regularly coordinate with key stakeholders to ensure that marketing initiatives are aligned with the Company’s goals.

What We’re Looking For

  • 5+ years work experience with 3+ years of B2B inbound marketing, with a particular focus on integrated inbound campaigns & ABM (Account-Based Marketing) for Enterprise SaaS, but ideally for Payments, Onboarding, Back-Office related tasks in the financial services space.
  • Demonstrated experience working as part of a B2B Marketing team preferably within Payment Technology, Regtech, Software business, Outsourcing and/or B2B agency
  • Passion for B2B / technology marketing.
  • Experience in strategizing, developing, and executing short and long-term multi-channel campaigns to drive leads and generate pipeline.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert clients.
  • Experience in distribution across all channels, not just owned channels.
  • Skilled in SEO/SEM optimization and PPC strategy
  • Experience in leading A/B testing strategies and execution across all channels
  • Experience in establishing closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  • Experience in collaborating with a marketing team, either in-house or within an agency-type environment.
  • Able to demonstrate strong knowledge of marketing operations and digital marketing with hands-on exposure to related projects.
  • Proficient in digital marketing concepts such as inbound campaign creation and able to demonstrate role played in successful campaign execution.
  • Hands-on experience with marketing automation, content-management systems, ABM.
  • Able to demonstrate competency in people leadership and stakeholder management.

    Join our growing team. Apply now!